5+ years. 5 industries. 66+ brands. Lots of coffee. Very little sleep.
"Kaam bolega, toh hum kyun bolein?" 😌
Leading end-to-end campaign execution for India's biggest OTT, FMCG, fashion, and fintech brands. Also involved in the developmental stages of Solo — a SaaS tool connecting brands & creators through influencer marketing.
Scaled the agency's client base from 4 → 66+ brands in 6 months with a lean team of 5. Optimised the full workflow for delivery of social media and performance-led campaigns across categories.
Oversaw theatre productions with the legendary Raell Padamsee. Managed social media presence and handled BAU project management — because stage & screen both need a director behind the director.
"Jo darr gaya, samjho mar gaya." 🎭 — But we never missed a curtain call.
Managed projects at one of the world's leading clinical research organisations. Applied rigorous data-driven thinking and cross-functional coordination — skills that translate 1:1 to campaign management.
Edited research papers for academic publication in STEM fields. This is where the precision habit started — every word earning its place, every structure serving a purpose. Sounds familiar for briefs, right?
A cultural moment campaign blending one of Netflix's biggest global IPs with an everyday kitchen brand. The internet had opinions — all the right ones.
High-stakes sale window campaigns demanding tight coordination, influencer activation, and real-time pivots.
Title marketing for Amazon Prime's hit show — driving buzz and converting audiences pre-release.
Campaign for Virat Kohli's sportswear brand — the brief already had IYKYK energy. Delivered accordingly.
4 to 66+ brand clients in 6 months. Built systems, led a team of 5, and made the pitch deck look easy.
"Sab jugaad nahi, system tha." 📋
Involved from developmental stages of a tool built to connect brands and creators. Bridging the human-tech gap in influencer marketing.
"Jo dikha nahin, wo campaign nahi." 📸 — Drop your campaign screenshots here.